Judy Doherty Food, CPG, Beverage Photography Videos Content

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Winner, AI Category, ASMP 2024 Best Of Awards

I am proud to have received 1st place in the AI category for the ASMP Best Of Awards. Seventeen creative judges worldwide reviewed thousands of images.

Mother Earth Out of Time” was conceptualized by me and made in AI with over 20 layers of images and vector drawings.

AI is an essential creative tool, and I have been using it to make moodboards, conceptualize ideas, and help clients save money during productions when we need props that would be expensive or time-consuming. I am always about giving clients more and helping them have unique images while staying on budget.

The importance of Mother Earth Out Of Time for me is that I am also a fine artist who paints in mixed media on topics for the conservation of pollinators and food sustainability. Mother Earth Out of Time was created for a Call for Entry at an art show, and I was experimenting with the subject of Mother Earth. When I saw the opportunity to enter her into ASMP’s prestigious competition, I jumped at the chance. I hope she will help others contemplate the importance of preserving our planet for future generations.

Here are more examples where I have used AI to save clients money:

AI Latte Art on a shoot that needed 50 drink images in one day

Adding a park background to a picnic themed shoot

Using AI for a lime themed drink - just for color and set ideas - then we built the set to simulate the creative direction. Sometimes Pinterest and Social Media are not enough for concept development!

AI came up with an idea to put a window behind some iced tea so we made our own set to use that idea and loved it. Then we used AI to create the landscaping behind the studio window.