Favorite projects with creative solutions

Problem: We need new menu photos and want to visually show what it is like to eat in the CIA’s Olive Grove Restaurant at Copia, Napa, CA. We also have to follow the CIA branding guide.

Here is an example of our menu in our last shoot with our event photographer.

1st step - meeting to understand the project and discover the goals and challenges.

2nd step - brainstorm moodboard using Michelin chefs and Tapas houses from Barcelona - everyone loves this approach and we have a roadmap for props

3rd step - media and marketing approve moodboard and props, chef provides shot list and is texting his perceived challenges

Production: Shoot on Location in Napa with CIA team - collaborated virtually with Hyde Park NY team

Results: Approved and delivered - tons of great content for the web menu, social, and marketing channels

Problem: We need beauty shots for our Crispy Dillies! (copacker)

We need a beauty shot for our new diced dried tomatoes for our marketing and GDSN library.

Problem: We need content for all channels for May for Cinco De Mayo Month. Can you come up with 30 different guacamoles? We need it in 2 weeks. (Avocados from Mexico)

Problem: COVID shut down all the restaurants. How can we bring avocados into the home for NYE? (Avocados from Mexico)

Problem: We want to show off our new fruit smoothies with a fun appeal and ease of use for moms. (Sovos Foods, Noosa)

Problem: We need family still-life photos for Raos that explain restaurant quality ingredients brought into the home. (Sovos Foods)

Problem: We want to show the cookies and the new box package in a contest (Emerald Skies)

Problem: We need a playful still-life image for our popcorn packages and want to highlight the ingredients. (Husk Organics, Brand Strategist)

Problem: We want everyone to know that our frozen meals really taste like Nona was in their kitchen (Sovos Foods, Michael Angelo’s Frozen Dinners)

Problem: Consumers only think of us as the Costco pizza. How can we show our packages in branded CPG still life shots? (Miltons)

Problem: We need branded holiday image CPG gifs that are fun with our colors? (John Jaxheimer, designer CoolCat)

Problem: We want to highlight the ingredients in our ready-to-eat baby meals in a fun way! (Tiny Organics)

Problem: We need to show what it is like to learn in our Master’s Degree Wine program. The students don’t just read and sit in a classroom, they visit farms, eat great food, and have sensory experiences. (CIA)

Problem: My very successful catering business was wiped out by covid, can you help me? (Local entrepreneur)

Problem: We want a fun easy dessert for summer (Edible East Bay Magazine)