It was a total joy collaborating with Esmeralda, the designer for Vallarta Supermarkets, on a vibrant summer campaign that will appear in signage across more than 60 of their stores. The project began with a creative test focused on an unusual visual idea—photographing food against a water backdrop. To help bring the concept to life, I built a small studio test using layered props, reflective water surfaces, and real Mexican dishes. These early images gave Esmeralda something tangible to present to her team as they explored the direction for the campaign.

Summer shoots just hit different. ☀️🍔🔥

We spent the day creating a new grilling video inspired by the ultimate fast food meal, complete with smoky burgers, crispy fries, ice-cold drinks, and all the summer vibes. The concept was all about friends hanging out, playing games, laughing between takes, and soaking up a beautiful sunny day together.

This shoot was also our testing ground for a brand new set, updated lighting setups, fresh macro shots, motion experiments, and new recipes we’ve been developing in the studio. There’s nothing better than seeing the food sizzle on camera while the crew collaborates and pushes ideas further with every setup.

Days like this are why we love creating. Great food, great light, and a team that genuinely has fun making it all come to life. 🎥🌭🍟

It was a treat to photograph the exciting Menu Masters Cooking Collaboration by Nations Restaurant News at the Culinary Institute of America's Copia campus in Napa, CA. Ventura Foods presented a nice donation to their students and four teams of winning chefs each designed 2 appetizers that will be served at the National Restaurant Show in Chicago. Here are a few highlights.

We just produced our capability brochure for Spring of 2026 - it highlights a few products that illustrate how we make engaging digital libraries for brands. Check it out now on Canva or scroll through the deck below. The shareable link is on the bottom left of our website, too.

Creating a new website library for Pietro sauces was a true celebration of flavor and story. Originally from Japan, Pietro built a loyal following with restaurant lines out the door—and guests leaving with bottles of their signature sauces in hand. After growing that success in the U.S., the brand introduced new flavors alongside a fresh bottle rebrand, and we were brought in to craft a series of mouthwatering dishes that showcase just how versatile these sauces are. From vibrant salads to savory mains, each image highlights the rich, beautiful consistency that works effortlessly as a marinade, dressing, or condiment all in one. Take a look at a few favorites—and definitely grab a bottle (or a few)—every flavor is a standout.

The founders of Wave reached out to create a fresh summer library for their fruity, zero sugar beverages—and with flavors like Watermelon Mint and Black Tea Orange, it was impossible to resist. The shoot focused on capturing that bright, refreshing energy of summer, bringing each flavor to life with vibrant color, crisp styling, and craveable moments that feel instantly cool and uplifting. Here are a few favorites from the collection!