Judy Doherty Judy Doherty

Shopping: Box and Bag

An effective marketing strategy for CPG products is to show them in the shopping bag, mailing box, client bag, or branded shopping bag! Check out some of our favorites!

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Judy Doherty Judy Doherty

Restaurant Photography Projects

I love helping restaurants and chefs develop their best menu images. My mobile studio brings results! Check out some recent projects where we styled the food with the chef on location and then retouched and edited the photos for menus, signs, and banners.

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Judy Doherty Judy Doherty

CPG Beverage Products

We always enjoy shooting beverages in various vessels, showing off these products' branding, categories, ingredients, and lifestyle uses. Check out our work!

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Judy Doherty Judy Doherty

The “Family” Photo

Photographing a family of products or groupings can be challenging, but it should always be an enjoyable and creative process! It’s one of our specialties, and we love designing cohesive, eye-catching themes to bring their sets to life.

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Judy Doherty Judy Doherty

Focus on Ingredients

Here is another overview of an important CPG photography strategy. Focus on the ingredients. Many times the ingredients are very photogenic plus they tell an important story about the advantages of a product. Check out our favorites.

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Judy Doherty Judy Doherty

CPG Lifestyle & Recipe Photos

Engage your audience with relatable, mouthwatering recipes and dynamic reels to showcase your product. Perfect for marketing content, these visuals captivate viewers, create connections, and highlight your brand authentically and appealingly.

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Judy Doherty Judy Doherty

Dried Cherry Library

Here is a delicious marketing library for a new product: dried cherries by Antioxidant Solutions. We started with a relatable image of cherries on a kitchen counter followed by 3 delicious ways to use them. The work will be used in Costco and Sam’s Club along with other marketing assets.

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Judy Doherty Judy Doherty

Shooting A to Z

A while back, my assistant Heather Amszi and I had a fun idea: to create a shoot for every letter from A to Z. We brainstormed concepts for each letter, planning out props, lighting, and staging. Life got incredibly busy, and I never shared it—until now! Here it is!

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Judy Doherty Judy Doherty

Happy Thanksgiving

Happy Thanksgiving. I wish all of my clients, readers, and. followers a season of abundance and joy. Thank you for another great year!

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Judy Doherty Judy Doherty

Farmer’s Market SoCal Winter

What would you make with a pile of greens, microgreens, grapefruit, and pomegranates? I decided to make a delicious salad with a lime vinaigrette.

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Judy Doherty Judy Doherty

Props and Surfaces

New! Tons of surfaces and props added to the prop and surface libraries in my studio. Check out this fun Caribbean test.

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Judy Doherty Judy Doherty

On The Cover of Edible East Bay Magazine Winter 2024

It’s not uncommon for a photo shoot to produce a spectacular photo that simply finds no place in the issue. That was the case for photographer Judy Doherty’s still life on our cover, which was left over from our Winter 2021-22 issue’s feature on olio nuovo. We’re pleased to welcome her back. See more of her work at judydohertyphotography.com.

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Judy Doherty Judy Doherty

Serving Up The WHOLE Enchilada in SoCal…

My Southern California food, beverage, and product studio—serving Los Angeles and San Diego—offers clients the whole enchilada. From mood boarding and concept development to set design, food styling, photography, videography, stop motion, and a complete editing and retouching suite, we handle every aspect of production. We even have a roster of local models ready to bring your vision to life!

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Judy Doherty Judy Doherty

Lürzer’s 200 Best Digital Artists Award

I am honored to be a recipient of Lurzer’s 200 Best Digital Artists award for 2024, Edition 7. My Mother Earth Out of Time digital painting was chosen from over 6,000 entries.

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Judy Doherty Judy Doherty

Octonuts Tasty Fun

We had a ball working with the Octonuts marketing team to create a photo library of their CPG brand and products using food photography and package photography. Their ideas for single ingredient, maximum flavor, fun, and tasty was very easy to articulate visually. We worked on a creative deck together to plan stop motion and still images with their products, flavor cues, and bright colors. Here are a few favorites.


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Judy Doherty Judy Doherty

Toss!

Tossing up success with new Ace Wing Sauce and food and CPG images. The idea was to bring the brand alive visually, showing the home cook they can bring their own restaurant quality wing experience into their kitchen.

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Judy Doherty Judy Doherty

Good Good Creative Deck

CPG still life art photographs of jelly, peanut butter, packaging cpg and more for social media, marketing and digital advertising for Good Good

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Judy Doherty Judy Doherty

Buses Drive Green

Here is a shoot for a million dollar electric bus transportation company and their marketing team.

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