We documented a year of our own shoot days to map how styles and timing really work, then built a planner that tells you what a day holds. Plan a CPG content library for web, social, email and paid.

Behind the scenes on the Phytosphere launch shoot for Beyond Meat: Beyond StarMatter, Immerse, Veggie, Steak and Starcut, shot in two studio days. The family photo ran on the AP wire.

We are turning campaigns around in a couple of days now, because AI campaigns fail for a handful of predictable reasons, and we are built to get the project out when they do.

Some shoots are all precision. This one was all play. Lather makes some of the most luxurious organic skincare out there, and for this campaign we got to do something genuinely different. I headed to their location and teamed up with their graphic designer and creative director, and together we styled and shot the products as if they were frozen treats, turning rich creams and lotions into ice cream and freezing them into popsicles. It is the kind of concept that only works when everyone is in the room building it together, riffing on styling in real time until each shot lands somewhere between elevated and irresistible. Even with all that creative play, we kept the pace of a full production, capturing over 100 images in a single six-hour shoot on location.

Cheese is one of the most beautiful and most unforgiving things we shoot. It sweats, it softens, and it changes character the second it gets warm, so when Wisconsin Cheese Company came to us for their special package rebranding project, we built the whole production around temperature control, keeping every wedge, wheel, and slice cold and camera-ready right up until the moment it hit the set. The real challenge, though, was scale. Over two days we photographed more than 150 images and tracked more than 60 SKUs across three product families, with their team joining us live on Zoom to approve every setup in real time. Each family got its own styling direction so the collections felt distinct, and every product was also shot clean on white for packaging, listings, and retail.

Colle McVoy hired me to capture images for their client, Dairy Queen, for the FIFA campaign featuring global Blizzard flavors. This exciting project included lighting and shooting on studio sets, as well as capturing talent on motion sets. I really enjoyed working on a project with such a talented team and vibrant creative direction!