Every October we give ourselves a creative assignment. This year it was our Halloween take on a girls night in: candlelight, punch with floating ping pong eyeballs, a witch blowing out a candle, and the whole crew raising a toast. We gave ourselves one session to pull it off, and we set, styled, filmed and cleaned up in 4.5 hours.

Tasty Brands serves K-12 school foodservice, and their take-home meal kit solves a real problem: feeding students when school is out. One box holds breakfast and lunch for seven days, families pick it up once, and every meal is easy to prepare. Our job was to make all of that obvious in a single picture.

Lather is our monthly skincare client, and every month their creative team brings a new story. This time it was a birthday, and the goal was to make the products feel like gifts without hiding the packaging.

Some brands need one hero shot. Sue Bee needed a whole season. Over several shoot days we built content for summer, fall, Halloween, the holiday table and foodservice, plus a library of stop motion videos, all shot in and around our studio.

We documented a year of our own shoot days to map how styles and timing really work, then built a planner that tells you what a day holds. Plan a CPG content library for web, social, email and paid.

Behind the scenes on the Phytosphere launch shoot for Beyond Meat: Beyond StarMatter, Immerse, Veggie, Steak and Starcut, shot in two studio days. The family photo ran on the AP wire.