Judy Doherty Judy Doherty

Shopping: Box and Bag

An effective marketing strategy for CPG products is to show them in the shopping bag, mailing box, client bag, or branded shopping bag! Check out some of our favorites!

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Judy Doherty Judy Doherty

CPG Beverage Products

We always enjoy shooting beverages in various vessels, showing off these products' branding, categories, ingredients, and lifestyle uses. Check out our work!

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Judy Doherty Judy Doherty

The “Family” Photo

Photographing a family of products or groupings can be challenging, but it should always be an enjoyable and creative process! It’s one of our specialties, and we love designing cohesive, eye-catching themes to bring their sets to life.

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Judy Doherty Judy Doherty

Focus on Ingredients

Here is another overview of an important CPG photography strategy. Focus on the ingredients. Many times the ingredients are very photogenic plus they tell an important story about the advantages of a product. Check out our favorites.

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Judy Doherty Judy Doherty

CPG Lifestyle & Recipe Photos

Engage your audience with relatable, mouthwatering recipes and dynamic reels to showcase your product. Perfect for marketing content, these visuals captivate viewers, create connections, and highlight your brand authentically and appealingly.

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Judy Doherty Judy Doherty

Dried Cherry Library

Here is a delicious marketing library for a new product: dried cherries by Antioxidant Solutions. We started with a relatable image of cherries on a kitchen counter followed by 3 delicious ways to use them. The work will be used in Costco and Sam’s Club along with other marketing assets.

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Judy Doherty Judy Doherty

Octonuts Tasty Fun

We had a ball working with the Octonuts marketing team to create a photo library of their CPG brand and products using food photography and package photography. Their ideas for single ingredient, maximum flavor, fun, and tasty was very easy to articulate visually. We worked on a creative deck together to plan stop motion and still images with their products, flavor cues, and bright colors. Here are a few favorites.


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Judy Doherty Judy Doherty

Toss!

Tossing up success with new Ace Wing Sauce and food and CPG images. The idea was to bring the brand alive visually, showing the home cook they can bring their own restaurant quality wing experience into their kitchen.

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Judy Doherty Judy Doherty

Good Good Creative Deck

CPG still life art photographs of jelly, peanut butter, packaging cpg and more for social media, marketing and digital advertising for Good Good

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Judy Doherty Judy Doherty

Frappe

Salted caramel frappe is a delicious drink and our beverage photography goal was to show all the textures, colors, and flavor cues with this frosty drink.

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Judy Doherty Judy Doherty

Super Foods

We see a lot of AI these days, and playing with the tools is always fun. We find AI most useful for creative deck inspiration and filling in the blanks for lifestyle backgrounds and ingredients that are out of season.

Check out some creative uses in this product photography shoot with supplements and superfoods

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Judy Doherty Judy Doherty

Dressing Up

We designed a creative deck and storyboard with the GE marketing team for use on Amazon, Shopify, marketing brochures, and social channels.

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Judy Doherty Judy Doherty

Miso Heat New Sauce

This is a new condiment for MisoHeat and while it might seem easy to shoot a bottle hot, the challenge is the making the beautiful foil title light up while keeping the sauce true to color. We are so happy to watch them grow!

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Judy Doherty Judy Doherty

GRWM

GRWM is a short acronym for Get Ready with Me on TikTok. Here we are showing all the prep for a Galentine evening using the latest Galentine bundle. The UGC product reel takes you across the table to view all of the products up close!

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Judy Doherty Judy Doherty

Easter Bunny Muffins

Here are some delicious Easter Bunny muffins that are made with a carrot cake-style batter. Delicious and health!

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Judy Doherty Judy Doherty

Reels for Project Umami

We are making reels for Project Umami so they have UGC reel for their social channels. The work includes recipe development, reels, and photos. It is super delicious!

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Judy Doherty Judy Doherty

Cheese Dip Gif

we shot this gif top down so you could see all of the delicious veggie colors and dip texture

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