Glossary of services

• Preproduction - moodboard, visual shot list, shopping, food prep, planning, hiring talent and crew, meal planning for the crew, all crew and client meetings, prep days

• Photoshoot/production - the day we assemble all of the items, style, and shoot them

• Styling - styling the product to look its best; packing hero packages to look their best and authentic to how the product is sold, using props and styling food, beverages, and props together for lifestyle shots, showing how the product is used or how it is made

• Editing - removing the dust, color correcting, fixing exposure, cropping.

• File type - the type of file being used such as jpeg or tif

• Ratio - the ratio of the file, e.g. square, 2:

• Digital transfer - placing on cloud storage so the client and their team can download for use

• Post-production - compositing, changing the look of the image from how it was shot by manipulating pixels or adding more images and layers, combining images, focus stacking, gifs, and stop motion, removal of items, removing the background

• Recipe development - developing recipes and lifestyle uses of products and beverages.

• Culinary stories - reels and slide decks showing how to make something or how to use a product