Judy Doherty Food, CPG, Beverage Photography Videos Content

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ASMR Reels

ASMR reels are always so satisfying on social media channels.

What is ASMR? We asked CHATGPT:

ASMR stands for Autonomous Sensory Meridian Response. It refers to a tingling sensation that some people experience in response to certain audio or visual stimuli. ASMR videos and recordings have gained popularity on social channels like TikTok and Instagram as a form of relaxation and entertainment.

ASMR reels are mesmerizing - what can be better than sound and food or beverage prep? Popping and pouring soda, spreading cheese on a toasted bagel, or clinking a pho pot and bowl? Our direction is shooting recipes tight on the ingredients and process. These videos will have fast cuts and use high-quality audio from the process (e.g. chopping, mixing, scraping, etc.).

Here are a few favorites!

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Reels are a feature on various social media platforms that allow users to create and share short videos. Originally popularized by Instagram, reels have since been adopted by other platforms like Facebook and YouTube.

Reels typically have a duration of 15 to 30 seconds and can be edited with various creative tools, such as filters, effects, text overlays, and audio tracks. They are designed to be visually engaging and shareable, often featuring entertaining or informative content. Reels can be recorded directly within the app or uploaded from a device's camera roll.

The primary purpose of reels is to provide users with a way to express themselves, showcase their creativity, and engage with their audience. They often appear in a dedicated "Reels" section or feed on the platform, allowing users to discover and explore a wide range of short videos from different creators.

Reels have gained popularity due to their bite-sized format, which allows for quick consumption and easy sharing. They have become a popular tool for content creators, influencers, and businesses to reach a wider audience and increase their online presence.