Pad See Ew Launch

Written By Judy Doherty

I had the pleasure of working with Nona Lim Foods and the team! Ami Tseng is the marketing manager and Mary Ann Sack, CPG Consultant. Ami needed the right photos for the launch of their new Pad See Ew stir fry starter kit.

The idea was to show the beautifully made rice noodles and pad see ew sauce as a premier home meal kit. We started with a creative deck to determine what we wanted for the look, colors, brand, and style.

Here is what we created. Look for these delicious items on their website and in Whole Foods.

Here is a short video created with founder Nona.

The Pad See Ew is super easy to make with high quality ingredients. You can make it faster than you can get takeout with higher quality and a lower cost. Now that is a triple win!

Judy Doherty

I am a food, beverage, and CPG product photographer specializing in photos, stop motion, and video, with over 90,000 photos and motion graphics delivered. Clients hire me for my eye, creative direction, and passion for taking their idea to the next level.

My strength lies in a nimble and lean creative process. Clients love getting creative content at a reasonable cost since my studio can art direct, style, and shoot their images quickly and on budget. My studio features an extensive surface library and prop house with a fully equipped kitchen and two shooting studios.

My experience as a chef, stylist, and photographer has earned many awards, including APA Top 100, ACF Gold Medal, and a juried fine art photo exhibit at Art Basel Miami. I was Executive Pastry Chef for two Hyatt Hotels and Resorts before completing two post-baccalaureate certificates for Visual Art and Graphic Design at U.C. Berkeley Extension in San Francisco.

https://judydohertyphotography.com
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